Australia Showcase Pavilion – Chiang Mai World Fair 18

The Consular Corps of Northern Thailand, including the Australian Consulate, has been asked by the Governor of Chiang Mai Province to participate in a World Fair 2018.

This event is a joint venture between the Governor and Consular Missions based in Northern Thailand to strengthen links between the people and the world community. The theme is “Around the World in Chiang Mai – Gateway to the World”.

Chiang Mai World Fair 2018 will be held June 22 – July 1 2018 (10 days) at the Chiang Mai International Exhibition and Convention Centre.

The best up to date information and to find out what is involved, click here – on the special Australia Pavilion website or our AUS Pavilion Facebook page.


This year Chiang Mai World Fair 2018 will be held jointly with Lanna Expo 2018, a popular annual event which targets Chiang Mai, Lamphun, Lampang and Mae Hong Son provinces and last year attracted over 400,000 visitors to the 10-day event. This year CMWF18 goal from the Governor is to showcase world cultures, international products and promote cultural exchange and opportunities for international education and tourism. Lanna Expo promotes trade, investment, and the potential of the North, as well as the Greater Mekong Sub-region (GMS), which extends to Thailand’s neighboring countries.

Our Pavilion will have this “Theme” and 3 “Focus Areas”

All About & Visit Australia

  • Coastal, Nature & Wildlife
  • Destinations & Food culture

Study in Australia

  • Education agents
  • Thai Aus Alumni – in the North

Australia in Thailand

  • Embassy activity, engagement & Consulate Chiang Mai
  • Food & products; Consumer goods/services
  • Expat Australian in Chiang Mai





The Consulate is in liaison with a variety of contacts and reaching out to those involved with Australia in Thailand in a variety of ways.  These involve the Australian Embassy in Bangkok, Public Diplomacy section; Austrade at the Embassy, Australian Thai Chamber of Commerce, Bangkok and Thai Australian Alumni. The Consulate is also collaborating with a variety of people for design, decorations, displays, and activities in our booth.

Last year 22 countries participated in the 1st CMWF17 – a 3-day event that attracted over 180,000 visitors. The Australian Consulate participated. A number of Thai Australian Alumni and Aussies from the Expat Club helped out & it was a lot of fun – you can check out what we did last year here – Showcase Australia.

Hi Aussie Community Helpers in Chiang Mai

The Australian Consulate in Chiang Mai has been reaching out to local Australians to seek expressions of interest or ideas to “get involved” with our Australian Pavilion at the Chiang Mai World Fair 2018.

AUS Booth Host – Our roster is almost full of support people. We have found about 22 outgoing Australian’s who are willing to offer about 2 hours of their time on nominated days. They will be hosting and operating the booth, will greet & interact with visitors, working with a Thai Uni student. These helpers will run some booth activities.  Thanks to those who offered to help at these times: 11-13:00; 13-15:00; 15-17:00; 17-19;00

There are a few spots on the roster to fill so you want to help out, please in the first instance, make contact with the volunteer Consulate CMWF18 AUS Pavilion Resource Coordinator– who has so kindly agreed to offer her support to assist in the planning & delivery of the Australian Pavilion:

Leanne Holloway Email: or feel free to speak to Leanne by calling 0873 057818.


So what is planned for the Aussie Pavilion

Here are some details of what is likely to be involved.

Booth Design & Decorations – Our booth will be 8 m x 6 m or 48 sq meters of space with large backdrop pictures/collage ideas – based on themes/focus areas

Booth Operations – 10 am to 8 pm – Staffing

  • Thai Uni student x 1
  • Consulate – 2 hours a day!
  • Thai Aus Alumni
  • Volunteer Coverage: (11-13); (13-15);(15-17) & (17-19) hours daily

Booth Participants

Australia in Thailand – Products & Services

  • Taste Australia – Rimping Supermarkets – Australian food product displays
  • Product – Blackmores – Aussie brand
  • Services – Dollarsmart/Baht Smart – money transfer from Australia (25 to 28 June)
  • Elephant Parade – Aussie Flag Elephants (display, promote) – await reply
  • Australian Author & books
  • Austcham – awareness

Know and Visit Australia – Tourism/Culture/Information

  • Tourism Australia collateral & pull up banners
  • Booth backdrop pictures – (Tourism Australian image gallery)
  • Australian information
    • Smartraveler materials/Banner
    • handouts-
      • Australia in Thailand – limited
      • Australia booklets – limited
      • Australian at a Glance – information tri-fold brochure
      • Tourism information handouts

Study in Australia

  • Education agents (5 for 2 days each) – get information on study in Australia
  • Thai Australian Alumni – promote & chat – Live and Learn in Australia

Potential Booth Activities


– 3D Goggles (loan from Phuket Consulate) – app on smartphone/table (wi-fi??)

– TV Monitor with video/still picture slideshow – Australia Tourism gallery pictures

Games & Prizes –at nominated times

  • Lucky spin wheel
  • Aussie Slanguage Test
  • product supplier giveaways and Aussie gifts?

Selfie Opportunity/Lucky draw contest

  • create “iconic background” in the backdrop
  • selfie’s supported with props (toy wombat, boomerang, Aussie hat, selfie frame)
  • Kangaroo & surfboard cardboard props for a selfie
  • #/tag Australian Pavilion Facebook page
  • one after first 3 days,  second after next 4 days and one after last 3 days
  • Prize: Aussie Flag Elephant

Food sampling – at nominated times

  • Anzac biscuits
  • Lamingtons
  • vegemite sandwich squares

Aussie symbol Face painting – at nominated times

  • 2 painters each weekend (Fri to Sun)

Alumni – nominated times

  • “live and learn in Australia” – talks & visitor engagement
  • “where did you study”? selfie – post to Australian Pavilion Facebook page – #Aussieboothcm18

Koala Mascot

– surprise times – photo opportunity



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